Description

The Marketing Research and Analytics intern is a hands-on, in-person student role designed for undergraduate or graduate students pursuing degrees in Digital Marketing, Business Analytics, Mass Communications, or a related field. This position provides practical, real-world experience supporting marketing and recruitment initiatives for USF's online graduate programs. The student will assist with market research, data analysis, and research initiatives that drive awareness, engagement, and enrollment in USF's online programs.Minimum Qualifications: Current undergraduate or graduate student in Marketing, Business Analytics, Mass Communications, or related field. Strong interest in digital marketing, data analysis, or market research.

Preferred Qualifications:

• Experience with Excel, PowerPoint, or data visualization tools
• Basic understanding of SEO and digital marketing metrics
• Experience with Excel, PowerPoint, or data visualization tools
• Excellent communicator and listener and with superb writing skills.
• Organized with the ability to prioritize projects.
• Possess logical thinking and research skills.
• Friendly, helpful, and collaborative with a take-charge attitude.
• Highly conscientious, organized and detail oriented.

Time Commitment

• This internship is an in-person position based in Tampa, FL.
• Hours of operation are 8:00am to 5:00pm Monday thru Friday.
• This position requires a minimum of 15 hours and a maximum of 20 hours per week
• Position is expected to start during Summer 2026 with the potential to renew for the Fall 2026 semester based on successful performance.

Opportunities

• Gain hands-on experience in digital marketing and analytics platforms
• Develop skills in market research, audience analysis, and project management
• Build professional communication and reporting skills in a team environment
• Work directly with a collaborative marketing team on real-world campaigns

Working at USF
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With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
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About USF
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The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu .
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Compliance and Federal Notices
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This position may be subject to a Level 1 or Level 2 criminal background check.
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Applicants have rights under Federal Employment Laws :
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The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.
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Family and Medical Leave Act (FMLA)
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Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.
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Equal Employment Opportunity
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The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.Market Research Support

• Assist in gathering and organizing data on industry trends, workforce demand, and competitive programs utilizing Gray DI research tool
• Support research efforts to help identify target audiences and program opportunities
• Contribute to the development of audience personas and market summaries
• Monitor trends in online education and summarize insights for the team

Digital Marketing Campaign Analysis

• Assist in executing and monitoring digital marketing campaigns (email, paid media, web, and social)
• Help track campaign performance and compile basic reports on key metrics (leads, conversions, engagement)
• Assist in analyzing campaign performance and identifying optimization opportunities
• Help maintain marketing dashboards and performance reports using tools such as HubSpot and Google Analytics

Data Support & Reporting

• Support tracking of lead sources and campaign attribution
• Support preparation of campaign recap summaries for internal stakeholders
• Help maintain data quality and documentation standards