Description
Forward Blue is hiring a Senior Advertising Strategist to help lead our digital paid media programs across fundraising, Gen-Z voter mobilization, and persuasion. You'll be a major contributor to building and executing high-impact advertising campaigns that fuel Democratic victories.
If you get excited about ROAS, CPMs, CTRs, and the alike, this role was made for you. We're looking for someone who is equal parts strategist and executor — someone who can dream up winning campaigns and get their hands dirty making them happen.
What You'll Do:
- Design, launch, and optimize digital ads for fundraising, mobilization, and persuasion — across Facebook/Meta, Google, programmatic buys (e.g., TradeDesk), and more.
- Build strategic media plans that maximize impact and ROI, across large scale programming.
- Analyze ad performance and rapidly optimize creative, targeting, and budgets to maximize returns.
- Collaborate across teams to align paid media efforts with broader campaign goals and digital organizing efforts
- Work closely with consultants and partners to expand and refine paid media programs as needed.
- Support creative development, including testing messaging angles, creative concepts, and audiences.
What We're Looking For:
- 3+ years (or cycles) working in digital advertising for Democratic campaigns, advocacy groups, PACs, or allied causes.
- Hands-on experience managing ads across Facebook/Meta, Google, and at least one programmatic DSP (e.g., The Trade Desk).
- Strong track record running 8-figure programs, or significant pieces of them.
- Deep familiarity with Democratic digital tools and platforms ( Switchboard, ActionKit, ActBlue, Mobilize, NGP VAN, etc.).
- Thrive in a fast-paced, high-stakes environment where rapid response and constant optimization are the norm.
Benefits:
- Flexible hours during off-peak seasons
- Health, vision, and dental coverage
- Up to 5% 401(k) match
- Generous vacation and sick leave
- Home office stipend
Ready to Join Us?
If you’re passionate about using paid media to fuel Democratic wins — and you know how to move fast, think smart, and execute flawlessly — we want to hear from you.
At Forward Blue, we’re building a team as bold and diverse as the movement we’re fighting for. We’re looking for creative thinkers, problem-solvers, and passionate advocates — especially young folks, people of color, and LGBTQ+ individuals — to join us.
