Description

KX Technologies LLC

As a part of the global industrial organization Marmon Holdings-which is backed by Berkshire Hathaway- you'll be doing things that matter, leading at every level, and winning a better way. We're committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone's empowered to be their best.

Marmon Holdings, Inc., part of Berkshire Hathaway Inc., is a global industrial organization. We're competitive yet collegial, performance-driven while focused on long-term vision. With $12 billion in annual revenue, we're the biggest small business you'll ever find.

Marmon Water Residential Filtration group, part of Marmon Water, is comprised of KX Technologies & Filtrex Technologies, two leading and innovative companies dedicated to providing high-quality filtration solutions. We are the global leader in innovative filtration solutions with a proven track record of successful partnerships with leading OEM brands & partners such as Whirlpool, GE, Electrolux, Brita and others. We meet the diverse demands of water filtration & enhancement for drinking water applications. With advanced R&D, global operational excellence and integrated customer service, we deliver the best water experience to our customers and consumers.

We are seeking a Strategic Marketing person to drive market strategy, product lifecycle management, demand generation, and brand positioning for our water filtration products, including driving aftermarket replacement through consumer awareness. This is a high-impact individual contributor role focused on long-term market growth, OEM partnerships, and consumer insights to influence business decisions. It is ideal for a strategic marketer with product management experience who understands the B2B2C business model collaborating with OEM partners while keeping a strong focus on end-consumer needs. The ideal candidate has a blend of strategic marketing expertise, product management acumen, and market research skills, with the ability to guide product development, positioning, and go-to-market strategies as well as who can blend data-driven insights with creative marketing initiatives to strengthen our brand in both B2B and B2C ecosystems.

Key Responsibilities
Strategic Market Planning & Business Insights

• Develop and execute a strategic marketing roadmap to drive business growth and market expansion.
• Conduct market research, competitive analysis, and customer segmentation to identify trends and opportunities in the B2B2C landscape.
• Provide data-driven insights to guide OEM marketing strategies, product positioning, and go-to-market plans.
• Collaborate with leadership to define and refine value propositions and competitive differentiation that resonate with both OEMs and end consumers.

Demand Generation & Go-to-Market Strategy

• Develop and implement multi-channel demand generation campaigns that support OEM sales efforts while building end-user brand awareness.
• Work with OEM partners to co-market products, develop joint campaigns, and create sales enablement materials that support their go-to-market efforts.

Market Positioning

• Strengthen the company's brand presence across both OEM (B2B) and end-user (B2C) segments.
• Develop compelling messaging, content, and storytelling that reinforces the company's expertise in water filtration for both business partners and consumers.
• Ensure branding and product positioning are aligned with OEM partner needs while maintaining strong consumer appeal.
• Consumer & OEM Market Insights
• Stay informed about consumer trends, industry regulations, and technological advancements in water filtration.
• Conduct consumer research, surveys, and focus groups to gather insights that inform product development and marketing.
• Develop strategies to translate consumer needs into OEM opportunities, helping OEM partners better position and sell products.
• Cross-functional Collaboration & Stakeholder Engagement
• Work closely with OEM partners, sales teams, product managers, and executive leadership to align marketing with business priorities.
• Manage relationships with external agencies, research firms, and media partners to enhance marketing impact.
• Support thought leadership initiatives, including whitepapers, industry reports, and conference participation.

Qualifications & Experience

• Bachelor's degree in marketing, Business, or a related field (Master's degree preferred).
• 10+ years of experience in strategic marketing, market research, or product marketing, preferably in water filtration, Product based, or consumer goods industries.
• Strong expertise in B2B2C marketing, OEM partnerships, and consumer insights.
• Proven track record in market analysis, go-to-market strategy, and demand generation.
• Hands-on experience with digital marketing, content strategy, and CRM/marketing automation tools.
• Ability to work independently, think strategically, and drive projects with minimal supervision.
• Strong analytical and communication skills to translate data into actionable strategies.

Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law .

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], and please be sure to include the title and the location of the position for which you are applying.