Description

Are you a strategic communicator with a knack for technology? Cary is looking for a Marketing Communications Supervisor who will uphold Cary’s brand and communications standards while managing the platforms through which those communications occur. In this role, you’ll lead a talented team implementing high-impact campaigns and help shape Cary’s brand through innovative storytelling, digital content, and cross-department collaboration. You’ll also act as the technical expert and admin for the Town’s website, marketing platforms, and other digital properties, helping to ensure the accessibility, quality, and effectiveness of Town communications. This position is part of the Marketing team with the Town Manager’s Office and reports directly to the Marketing & Creative Manager.
 
 If you’re an experienced marketing professional ready to make a difference in a forward-thinking organization, we want to hear from you.
 
Applicants must provide attachments or links to examples of their work in marketing and digital platform management, such as website design and/or development, marketing campaigns, or writing samples.

Typical Tasks

• Supervise and prioritize the day-to-day duties of marketing communications staff.
• Conduct regular performance reviews of direct reports and provide feedback to the Marketing & Creative Manager on the job performance of all team members.
• Work in collaboration with cross-functional teams across the organization to assist staff, independent contractors, and external marketing consultants in building, executing, and evaluating effective communications plans for high-profile events, initiatives, and projects.
• Research, develop, execute, and evaluate marketing and communications plans for nationally-focused and/or high profile marketing campaigns.
• Provide oversight with lead generation to support inbound marketing efforts as part of content and marketing strategy.
• Act as primary manager, subject matter expert, and technical expert for Town website, web properties, and digital communications tools such as Sprout Social and Hubspot.
• Provide standards guidance and evangelize best practices in digital media and communications to town staff.
• Manage content creation and curation within the Marketing team to support marketing efforts by delegating work, providing constructive direction and feedback, and reviewing and approving content. 
• Research, plan, write, and edit content for marketing materials, news releases, emails, websites, and social media for high-profile campaigns and events.
• Work with marketing team and town departments to research and define marketing roadmap and strategy, setting goals and vision for Cary’s national brand efforts.
• Collaborate and coordinate with 311, public safety, and town staff to ensure alignment across communications strategies.
• Collaborate with marketing team members and town staff to generate content and campaign ideas to support Cary’s goals, vision, and initiatives.
• Actively seek out opportunities to learn or expand skillset and gain knowledge; stay abreast of current trends and technology in the marketing and communications industries.

 
Knowledge, Skills and Abilities

• Expert public speaking, verbal and written communications skills
• Expert understanding of marketing strategy and lead generation tactics
• A high-level understanding of best practices in visual marketing; the ability to select quality graphics, photos, and videos and review for brand accuracy; provide feedback on graphic, photos and videos;
• Extensive experience in web writing, email marketing, and social media; ability to apply that experience and knowledge of best practices toward meeting the organization’s goals and objectives;
• Ability to understand the Town's strategic goals at an institutional level, alongside its history, culture, and day-to-day operations;
• Ability to make connections across departments to engage the right people in communications efforts;
• Thorough understanding of UX/UI design and accessibility principles, and ability to convey them effectively in conversation;
• Familiarity with state and federal laws regarding public records, open meetings, protected speech, copyright, and trademark, with the ability to make quick decisions about user-generated content in those contexts; ability to identify and nurture leadership qualities in others.
• Hubspot, Sprout Social, and other communications platform of comparable complexity (additional experience with Salesforce Service Cloud preferred)
• Extensive experience with web-based content management systems (e.g. Granicus, Wordpress, Drupal or similar), analytics programs (e.g. Google
• Analytics, Siteimprove, Monsido)
• Some experience with Office 365 Suite, corporate video meeting and chat programs (e.g. MS Teams, WebEx, Zoom, Slack), and customer/Citizen input gathering tools (e.g. Zencity, SurveyMonkey, Public Input)

Requirements

Minimum and Preferred Qualifications

Requires any combination of education and experience equivalent to graduating with a Bachelor’s Degree in Marketing, Journalism, English, Communications, or comparable area of study and extensive experience planning and executing marketing and/or public relations campaigns.  Candidates must also possess the following qualifications, with preference given to those with extensive experience in these areas:

• Considerable experience as a technical and subject matter expert in managing a large-scale, multi-use content management system
• Considerable experience writing content for social media, web, emails, and print

PREFERRED QUALIFICATIONS:

• Considerable experience using Granicus
• Considerable experience supervising or directly managing marketing or communications teams.

PHYSICAL REQUIREMENTS:

Work in this class is generally inside and sedentary. An employee must be able to move throughout Town facilities freely to perform or observe work. Visual acuity is necessary in order to read and write handwritten and typewritten materials and view screens. An employee in this position must be able to talk and hear in order to be able to respond to the public and other employees.

CONDITIONS OF EMPLOYMENT:

• Requires possession of a valid driver's license with an acceptable driving record.
• Requires drug testing and background check (which may include criminal check, education verification and credit history review) prior to employment.

Cary ensures equal employment opportunities (EEO) are provided to all employees and applicants for employment without regard to age, sex, race, color, religion, national origin, disability, political affiliation, marital status, veteran status, or genetic information.