Description

Position Overview:

The Marketing & Communications Coordinator supports the strategic planning and execution of integrated marketing and communications initiatives that elevate the mission, programs, and visibility of the organization. This role plays a critical part in managing public-facing content, coordinating events and outreach, and ensuring brand consistency across all platforms. In close collaboration with the Program Director, the Coordinator develops and delivers results-driven campaigns, builds community partnerships, and showcases the organization’s impact. The ideal candidate is a proactive, organized, and creative communicator with strong writing skills, digital fluency, and a passion for civic engagement and community development.

Marketing & Communications Strategy

• Develop and execute multi-channel marketing strategies that support organization's goals in economic development, infrastructure, and beautification.
• Manage the organization's website and social media platforms (LinkedIn, Instagram, Facebook), ensuring timely, relevant, and engaging content.
• Create and distribute e-newsletters, press releases, blogs, and project updates that align with brand messaging.
• Maintain a dynamic content calendar aligned with key program milestones and public engagement opportunities.
• Analyze and report on marketing performance metrics to guide continuous improvement.

Community Engagement & Events

• Coordinate and support organization's-hosted events, public meetings, and outreach activities that promote community awareness and involvement.
• Represent the organization at community meetings, local events, and stakeholder engagements.
• Foster collaborative relationships with government agencies, local businesses, media, and community organizations.
• Serve as a visible and consistent ambassador of the organization's brand and mission.

Content & Brand Management

• Ensure consistency in brand messaging, voice, and visual identity across all internal and external communications.
• Maintain a digital asset library, including templates, logos, photography, and style guides.
• Collaborate with design teams and vendors to produce print and digital marketing materials.
• Develop presentations, talking points, and promotional collateral for use in community and stakeholder engagements.
• Organize and maintain a centralized library of marketing assets, including logos, imagery, templates, style guides, and archived content.

Administrative & Project Support

• Track and report on digital engagement metrics across email and social media campaigns.
• Support preparation of presentations, reports, and other communications for internal and external audiences.
• Ensure timely execution of recurring communications, announcements, and outreach campaigns using tools such as Mailchimp and Canva.
• Perform additional duties as needed to support the organization's strategic priorities and program execution.

Requirements

QUALIFICATIONS

Education & Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 2–4 years of relevant experience in marketing, communications, or community engagement.
• Experience in public sector, nonprofit, or community development settings is a plus.

Skills & Competencies

• Strong writing, editing, and storytelling skills across digital and print platforms.
• Excellent organizational skills and ability to manage multiple priorities under deadlines.
• Proficiency in MS Office (Word, Excel, PowerPoint, Outlook).
• Skilled in tools such as Canva, Mailchimp, Adobe Creative Suite, WordPress (or similar platforms).
• Experience managing social media accounts and website content.
• Data-driven mindset with the ability to interpret engagement metrics and apply insights.
• Strong interpersonal and relationship-building skills; comfortable engaging with a wide range of stakeholders.
• Able to work independently and adapt in a fast-paced, mission-driven environment.

Working Conditions

• Hybrid work schedule with regular in-office requirements for events, meetings, and community outreach.
• Occasional evening or weekend hours required for community events.
• Valid driver’s license and reliable transportation are preferred.