Description

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages. Members can play, pause, and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We are looking to build a Consumer Products team to help grow member joy and engagement around key titles by developing new ways for our members and fans to interact with Netflix. The Consumer Products (CP) team aspires to connect members to our content by bringing their favorite stories to real life. With our products and campaigns, we strive to continuously entertain, delight, and bring joy to our fans all over the world.

We are pursuing consumer products because we believe they will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and, ultimately, drive long-term revenue. Ideally, our products connect members to our content and each other by bringing their favorite stories to life.

This role requires someone to take on the responsibility of creating and executing Netflix consumer products licensing and export strategy for Anime, based on the Netflix originals and licensed content slate. This role will report to the Manager, Consumer Products - Japan, and will be based in Tokyo, Japan.

What you will do:

• Developing merchandising strategies for anime across all Netflix regions, including Japan and globally. This involves direct merchandising sales in Japan and sales support for other regions (UCAN, EMEA, LATAM, APAC). The role acts as a bridge between the regional teams and Japanese stakeholders to facilitate contracts, product development, and marketing.
• Develop title strategy in partnership with the Anime Content team and global go-to-market plans by title with CP regional teams, achieving a balance between driving consumer demand (a proxy for fan joy) and delivering meaningful revenue.
• Build and grow relationships with studio and publishing partners to expand access to new IP.
• Collaborate with teams across UCAN, EMEA, and LATAM to define and drive anime CP programs with partners outside Japan, and serve as the pivot for local partners in building their business with us overseas.
• Create meaningful and innovative Anime CP programs in partnership with established local players in the industry for both the domestic and international markets.
• Be an internal and external champion of the opportunity and vision regarding our licensing strategy and push for innovation in partner selection, product development, line planning, business models, strategic partnerships, etc.
• Build strong relationships with cross-functional teams.

What we need from you:

• Demonstrated, 7+ years of experience in consumer products or licensing experience in the anime space. Cross-functional or general management experience is also welcome.
• Experience in anime, strong connections to manga publishers, and the ability to build exceptional relationships in the industry are a must.
• Robust knowledge of the anime landscape is required. A strong network of licensing and content partners is preferred.
• Able to be comfortable with ambiguity and move projects forward independently.
• The ability to patiently handle complex and difficult situations, and to calmly determine what is beneficial for Netflix.
• The ability to understand industry conventions while also being able to propose new business models without being constrained by them.
• Experience in different key categories, including softlines and hardlines, is a plus.
• Must be fluent in verbal and written communication skills in both English and Japanese, including the ability to cultivate internal and external relationships.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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