Description

Job Summary
IEEE Spectrum seeks a dynamic Product Manager to drive its audience growth and advertising revenue. This role requires at least 5-7 years of product management experience, ideally within digital media or publishing, combined with strong analytical skills and expertise in Google Analytics, BI tools, A/B testing, and SEO. The ideal candidate will craft and execute a digital product roadmap that enhances user engagement and ad performance while efficiently managing cross-functional teams using Agile and Lean methodologies. Proficiency in direct advertising and audience targeting is essential to innovate and optimize IEEE Spectrum's omni-channel offerings.


Key Responsibilities

• Analytical & Technical Skills
• Proficiency in Google Analytics (GA4), Google Tag Manager, and other reporting tools to track user behavior, ad performance, and content engagement.
• Ability to analyze traffic sources, audience demographics, and conversion rates to inform product decisions.
• Experience with A/B testing, knowledge of SEO optimization (qualitative and technical), and data-driven decision-making to improve user experience and monetization.
• Familiarity with BI tools (e.g., Tableau, Looker) for advanced data visualization and reporting.
• Understanding of HTTP - how the web works and some knowledge of HTML and CSS
• Product & Business Strategy:
• Develop and execute a product roadmap aligned with IEEE Spectrum's digital growth strategy including business case development, forecasting, and budgeting
• Identify new revenue opportunities, including premium content, subscriptions, sponsored content integrations, and bundled product packaging with other IEEE business unit subscription products.
• Ensure the product experience aligns with both user expectations and advertising revenue goals.
• Work closely with editorial, sales, and engineering teams to enhance digital products, ad placements, and content distribution.
• Project Management & Collaboration
• Strong project management skills, with the ability to prioritize tasks and manage multiple stakeholders across design, marketing, editorial, and back-office functions for multiple simultaneous projects competing for resources and prioritization.Excellent com
• Excellent communication skills that span the ability to translate business needs into technical requirements for developers and designers to the ability to create executive-level presentations.
• Experience with Agile / Lean methodologies; experience with Kanban boards and Gannt charts in developing and managing project timelines and critical path determination.
• Digital & Advertising Expertise
• Knowledge of direct ad sales, programmatic advertising, and audience targeting in a media environment.
• Understanding of ad tech platforms like Google Ad Manager (GAM).
• Familiarity with content management systems (CMS) and user experience best practices.

Education

• Bachelor's degree or equivalent experience Req
• Master's or other advanced degree Pref

Work Experience

• 4-7 years Experience in product management in digital media, publishing, or advertising-driven businesses, preferably in digital publishing, journalism, or a media organization; strong understanding of omni-channel publishing models, advertising strategies, and audience engagement metrics for products that include websites, newsletters, social media, and sales funnels. Req
• Bonus: Passion for technology and engineering content; experience working with subscription models, paywalls, or membership businesses and programs. Pref

Other Requirements:
As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply.

PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status.

For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. This position is classified under Category I - Office Positions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management's right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.