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Description
OB SPECIFICATIONS Duties, Tasks, and Responsibilities:
The GM is hired and supervised by the Executive Director (ED) of the Pacifica Foundation. This is
an on-site, full-time exempt management position. The GM works with their station’s Local Station
Board (LSB) and Pacifica's ED in implementing the Pacifica mission and is subject to an annual
evaluation by the LSB.
The General Manager is responsible and accountable for overall management and all station
operations including programming; finance; budgeting; compliance with all necessary local, state,
and Federal laws and regulations, especially FCC compliance; technical operations; facilities
Pacifica Foundation – General Manager Job Description (rev2025) Page 1 of 4management; long-term planning; fund-raising; web and social media presence; public relations;
and personnel, supervising the staff of FTE employees and volunteer staff members. Working with
the paid and volunteer staff and a management team, the Local Station Board, and the community,
the General Manager is responsible for monitoring and guiding the station.
Financial Accountability and Responsibilities
Maintain the fiscal integrity of the station through improving gross and net income,
listenership and membership, other fundraising activities, prudent budget management,
timely reporting, and compliance with Pacifica National Board and Pacifica National Office
policies and practices.
Supervise preparation of a strategic annual balanced budget for the station, in
collaboration with the LSB Finance Committee, Business Manager, Pacifica's National
Business Manager and ED; obtain LSB budget approval, then National Finance Committee
(NFC) and Pacifica National Board (PNB) approval. This includes working to rebuild
financial reserves over time. The budgeting process includes proposing appropriate levels
of staffing and the amount and schedule of time spent fund-raising on-air.
Administer the budget throughout the year, facilitating and responding to quarterly LSB
review, assuring that there are complete, timely, accurate records for the annual audit.
Provide regular monthly reports on revenue and expenditures for oversight by the local
Finance Committee, LSB, and the National Office.
General Operations/Physical Plant
Oversee optimal transmitter function and compliance with all necessary local, state and
Federal laws and regulations; oversee maintenance of all of the station’s re-transmission
and booster equipment throughout the region.
Supervise physical plant maintenance in conjunction with the Chief Engineer and/or
Operations Manager in compliance with all necessary local, state and Federal laws and
regulations.
Programming
Select a Program Director from a pool of candidates presented by the LSB.
Ensure that program content complies with all State and Federal laws and regulations as
well as Pacifica programming policies and requirements, and that, by meeting community
needs, it enhances audience, impact, and reputation.
Establish, maintain, and review programming goals and services in line with the Pacifica
Mission; oversee a regular process of evaluation and improvement.
Oversee technical broadcast operations, program content, delivery, format, production
values, and schedule.
Supervise the PD and communicate programming goals and initiatives to the staff, LSB
and listeners.
Personnel/Trade Union
Supervise all station staff, both paid and volunteer; maintain accurate records of all staff
and their current contact information.
Attend trade union contract negotiations, handle grievance process, and manage union
employees.
Follow all Pacifica procedures and state and Federal laws, regarding employment
processing, recruitment, and selection, hiring, termination, and other personnel actions;
Pacifica Foundation – General Manager Job Description (rev2025) Page 2 of 4ensure compliance with the Pacifica Foundation employment handbook and union
contracts.
Ensure that public safety measures are in place at the station for paid and volunteer staff,
members of the public, and visitors.
Report to the PNB quarterly or upon request on the status of diversity of station staffing,
programming, and audience (data permitting) within the radio station areas.
FCC, CPB, EEO, AG Reports
Ensure complete and timely compliance with all necessary public file reports, annual CPB
Station Activity Surveys, FCC license renewal applications, EEO mandates, charity
registration with the CA Attorney General, OSHA regulations, and/or other necessary local,
State and Federal filings.
Community Relations
Broadcast monthly reports to the listeners with at least half the scheduled time allotted for
listener call-ins; schedule a similar report from governance, as required by Pacifica policy.
Represent the station and Pacifica at public forums, handle media relations for the station.
Engage in broad community outreach and audience development.
Maintain publication of appropriate station and network information, including those
required by law (e.g., EEO) or by policy.
Development
Lead collaborative process to develop effective strategic plans for fund-raising on- and off-
air and supervise their implementation.
Meet with donors.
Collaborate with national fund-raising efforts.
Internet
Oversee development and maintenance of the station’s web services and social media
engagement.
Training
Oversee training of paid and volunteer staff regarding policies, operations, program
quality, vocal quality, fund-raising, community engagement, and audience development.
Governance
Serve as a non-voting ex-officio member of the Local Station Board, actively participate in
all LSB meetings; report to the LSB in person and in writing at all monthly LSB meetings
and as necessary.
Work with the Local Elections Supervisor (LES) to implement all Pacifica governance
election procedures and policies, including outreach to and education of listener-sponsors;
maintain accurate, up-to-date records of the station's two classes of members (listener-
sponsors and staff) as required by the CA Corporations Code; and provide adequate station
resources to help ensure the election meets quorum.
Attend Pacifica National Board meetings upon request.
Other duties as assigned. Job descriptions are subject to change without notice based on the
needs of the station and foundation.
Requirements
Requirements: Employment is contingent upon proof of eligibility to work in the U.S., 21 years of
age or older, verification of degree/credentials, satisfactory Background Check, agreeing to uphold
all of the Pacifica Foundation Policies and Procedures, Confidentiality Agreement, Policy on
Outside Employment, Policy on Prohibiting/Preventing Workplace Violence, Policy to Prohibit
Harassment in the Workplace, Policy on Ethics, adhering to Drug-Free Workplace Policy,
compliance with Workplace Injury and Illness Prevention Policies, and compliance with HIPAA
Rules and Regulations, (by signature).